So you’re a marketing guru, but you’re not so confident with your understanding of marketing technology? You’ve come to the right place.

Marketing technology – or “martech” as it’s commonly known – can no doubt seem like a daunting topic at first. After all, with advancements in martech happening a mile a minute, it can be challenging to keep up with all of the latest news, trends, and advice out there.

That’s why we’ve hand-picked 10 marketing technology blogs, as well as blogs from martech software, to help you develop your understanding of this important topic. The featured blogs are all noted for their depth of research, usefulness of advice, and general readability.

Read on to find out which martech blogs you need to add to your reading list today. Got a favorite marketing technology blog that we missed? Send an email to cynthia@cornerstonecontent.com – we’ll add to the list with reader favorites!

  1. Kissmetrics

Kissmetrics Blog

Kissmetrics’ blog describes itself as “A blog about analytics, marketing and testing.” It’s a go-to resource for online marketers and is regularly referenced in authority articles about marketing. If you’re after a blog with industry weight behind it. Kissmetrics’ blog is it.

Three posts we like from Kissmetrics:

  1. ShareThis

ShareThis Blog

ShareThis allows you to easily “Add share buttons from the most popular social media network to your site today,” with their intuitive social media buttons. So it’s no wonder that their blog is brimming with helpful guides and tips to further your technology marketing efforts. Have a browse for yourself, and just try to stop at one article!

Three posts we like from ShareThis:

  1. Marketo

Marketo Martech

You’ll wish you came across Marketo sooner once you dive into their to-the-point tips and range of topics relevant to today’s marketing landscape. When you’re browsing, be sure to check out their “Modern Marketing” category, which has topics particularly pertinent to discovering more about everything martech!

Three posts we like from Marketo:

  1. CoSchedule

CoSchedule Blog

CoSchedule’s regularly updated blog is a fantastic resource for marketers looking for everything from social media hacks to tech tools to elevate their marketing strategy. The effort they’ve put into ensuring all of their posts are writing in an engaging and informative way is certainly welcome, so we highly recommend you thoroughly comb through each of their posts.

Three posts we like from CoSchedule:

  1. MarTech Today

It wouldn’t be a roundup of technology marketing blogs without including one of the most popular – MarTech Today. This blog has all of the latest martech news, updates, and trends all in one place. So if you want to stay on top of your martech game, this blog is essential reading.

Three posts we like from MarTech Today:

  1. WebEngage

WebEngage blog

As “a marketing cloud for consumer business,” WebEngage is the ideal company to draw martech insights from. Each of the posts on their marketing blog is highly-informative, well-researched, and well-formatted, so you’ll soon find yourself making time in your schedule to consume each one from start to finish.

Three posts we like from WebEngage:

  1. MarTech Advisor

MarTech Advisor

After reading MarTech Advisor’s news and articles sections, you’ll feel like you just underwent a crash course in all things martech! Captivating and helpful, MarTech Advisor’s page is undoubtedly one martech blog you’ll regret not bookmarking.

Three posts we like from MarTech Advisor:

  1. Concentrate

Concentrate blog

Claiming to be “the greatest marketing blog ever,” New Zealand company Concentrate has certainly set itself up to meet lofty blogging standards. And while we can’t comment on whether it really is the best marketing blog ever, marketers looking for answers to burning martech questions will find many here.

Three posts we like from Concentrate:

  1. Mondovo

Mondovo blog

If we had to describe Mondovo’s blog posts in one word, we would choose, “practical.” Why? While many martech blogs simply flesh out terms and don’t give the reader actionable advice, Mondovo’s are rich with simple practical steps and tips to keep developing and strengthening your marketing strategies.

Three posts we like from Mondovo:

  1. Pardot

Pardot blog (SalesForce)

Drawing on their expertise as a B2B marketing automation solution by Salesforce, Pardot has created a no-fuss blog bursting with tricks for B2B marketers interested in implementing marketing automation. Once you familiarize yourself with their blog, and in turn, marketing automation, you’ll soon have the confidence to try out the many featured marketing automation hacks for yourself.

Three posts we like from Pardot:

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About Cynthia Lopez

Cynthia is the managing editor and a frequent contributor at Watchdog Reviews. She's been writing about tech-focused topics and trends since 2014.

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